Our New Name

Over the past few months we have been looking to refresh our identity and in particular we have been considering a change of name. For the past 25 years ‘Health Unlimited’ has served us well, but we have increasingly found that it doesn’t easily describe what kind of organisation we are. As a result we have changed our name to Health Poverty Action. Below we have set out some of the thinking behind the name change.

Why change from Health Unlimited?

With the name ‘Health Unlimited’ people simply didn’t recognise who we are or what we do. We have been mistaken for a health insurance company, a gym and a health food store! Our old name just didn’t adequately reflect the work we do with communities worldwide to tackle the twin challenges of health and poverty.

Why did we choose Health Poverty Action?

A great many suggestions were made as to what our new name should be. Health Poverty Action was chosen because we felt it best reflected who we are and what we do. This new identity marks us out as an organisation that cares about health, cares about the poorest and does everything it possibly can to make a difference.

In an age of rapid media we often have only a few seconds to show people what we do, so it is essential that our vision and mission are clear from our name. We believe Health Poverty Action does this for us.

Does this mean what we do will change?

No. We will still prioritise the poorest and most marginalised around the world and work to provide health care where there is none, as well as tackling the factors which are locking people into poverty. Our more recent campaigning work means that our profile in the UK is growing. So it is even more important that our name clearly communicates who we are.

Has this cost a lot to do?

We have been very fortunate to have received free advice and designs from a leading communications consultancy, meaning that the cost of the re-brand is minimal.

Will we be called Health Poverty Action around the world?

We are changing our name to Health Poverty Action in the UK throughout March, with the aim to clearly and simply explain who we are to our predominantly UK-based audience. The new name will be gradually introduced in the countries where we work in Asia, Latin America and Africa. There are some complex logistical challenges for our country offices in doing this, so we want to make sure it is done properly even if this takes time.

Will our contact details change?

Our postal address and phone numbers remain the same. Our email addresses are changing from March but emailing our old addresses (@healthunlimited.org) will continue to work for the next few months.

The only part of our email addresses to change is where the organisation’s name is. For example general@healthunlimited.org will become general@healthpovertyaction.org.